Thursday 4th February was the launch party for Wolf & Badger. It was a great party so thanks to Zoe and Samir. I had not seen the shop before and I was very pleased with it. It looks different to other boutiques and the product is displayed really well. The character of each designer comes through and the product is king. Met a lot of the other designers. One thing I really liked was that there is a lot of menswear and children's clothes. Very eclectic mix, but lots of things I really liked. I think they have a good eye.

The location is great, Ledbury Road in Notting Hill, and the concept is fantastic. It's a bit like a concession in a department store. Each designer hires a display area and then the shop takes a small percentage, so it's like retailing for us rather than wholesaling which is much better.

So fingers crossed. Our first London outlet. Yippee!