The Walpole

Thom Sweeney and a collaboration with Eloise Grey

Added by carréducker at 11:30am on Mon 12 Apr 2010
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This week started with a trip to Thom Sweeney to deliver 3 of our beautiful bespoke shoes as samples to have in their shop. The perfect place for that 'head to toe' marriage between tailoring and bespoke shoes. Let's hope it is a fruitful collaboration.

And what a great shop it is. In the heart of Mayfair, it has 4 public rooms, which is a fantastic layout, as it feels like a gentleman's club. There is a vestibule with sofa, chairs and drinks cabinet; a showroom with a huge gilt mirror; a cutting room; and a sitting room where you can peruse fabrics. It has great wallpaper made from multiple images of the coolest style icons of the 60s and 70s, when English tailoring was at its hippest. It gives the place a feel of tradition matched with design. Exactly what we want to achieve.

Which brings me to the second event of the week, a workshop as part of the Crafted programme we are involved in. And the subject? Branding. Initially quite a diffuse thing, the public's response to you and how you can affect it. It requires a deep look into the personality of your business which I find excruciating, but it is worthwhile. Especially when you see some well executed examples of it (see Thom Sweeney). Food for thought indeed. It requires long, laborious work which has to be distilled into a concise, clear message, both in words and images. Not an easy task.

The other thing I find challenging is to have that thinking at the forefront of your mind in every business situation you find yourself in. In a small business, it's basically you which encapsulates this thinking. It's how you speak, dress, communicate in the various media. We are the face (or interface) of carréducker (heaven help us!).

Yesterday we took possession of the latest batch of Winkers which included 3 new designs using fabrics from Eloise Grey (a fellow Crafted member). Using beautiful organic Scottish tweeds, they are a new direction for the Winkers, but we are really pleased with them. It goes with our ethos of collaborating with other companies to create specific models, furthering the offer.

Crafted: carréducker

Crafted: carréducker


45 comments


 
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Which brings me to the second

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muskan wrote 24 weeks 18 hours ago

You are right it's really

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Shoemall wrote 25 weeks 19 hours ago

I have not found these types

I have not found these types of shoes in shoemall.com because nowadays people have almost forgotten the traditional type of shoes. However, we know the fact that all sorts of modern shoes are the gradual evolution of traditional shoes. If we revived the old generation shoes in the present world that would become a complete unique among young people.

 
fred wrote 26 weeks 2 days ago

You know its really

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twetty wrote 28 weeks 19 hours ago

Well, we can see the fashion

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john caine wrote 29 weeks 3 days ago

I just love the idea behind

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james lee wrote 30 weeks 3 days ago

I just love these shoes so

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hampers wrote 33 weeks 3 days ago

These look so comfortable.

These look so comfortable. And yet they look rather stylish. Nice.

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