Leslie Creasey has more than 30 years experience in design, marketing and brand positioning as a deal maker for innovative brands. Using his unique combination of experience, contacts, know-how and intuition he mentors designers, identifies talent, nurtures and helps to take fashion/home brands into new areas of the market place via brand extension.
Leslie was the first person to take the value of a brand into alternative product areas - now a normal brand-building and brand-extension practice. He worked with Mary Quant to launch homewares (1982-83) in the USA, and with Jeff Banks (creating Ports of Call) and Kangol in the 1990s. He has also been instrumental in several of the ‘Designers at Debenhams’ partnerships including The Duffer of St George and Matthew Williamson.
Leslie not only enhances brands through such skills creation, product development, branding, sales support and marketing strategy – but can pull the entire programme together with a financial investment package. Charismatic Brands can help take a brand into ‘tasteful volume’ and thereby create additional revenue streams through brand extension.
Find out more at www.charismatic-brands.com