The decline of traditional craft skills and craftsmanship enterprises is of serious concern. Not because of nostalgia but because inherent product quality and creativity form the bedrock of what makes the luxury industry different and preserves its integrity in good times and bad.

Crafted aims to foster a sense of entrepreneurialism and commerciality amongst craft businesses and give them a set of unique opportunities that will help them grow and develop their businesses.

Funded by the American Express Foundation, Crafted has been developed by Walpole and Arts & Business to enable emerging craft businesses to develop their business skills while connecting luxury businesses with a new generation of skilled craftsmen, and promoting the craft component in luxury in a fresh, contemporary and sustainable way.

Crafted provides mentoring and business advice for 12 craft entrepreneurs selected by a panel of industry experts, connecting them to business leaders within the luxury sector who will support them on key issues.

If you are interested in participating in Crafted 2010, please contact crafted@artsandbusiness.org.uk